Heres a look at how Bey and JAY used their knowledge in the arts to drive. But, as the song's "can't believe we made it / this is what we're thankful for" refrain makes clear, it's simultaneously a celebration, a reclamation of cultural space, and a transformation of cultural space. In their 'APESHIT' video, theres a reason why Beyoncé and JAY-Z specifically chose to film it at The Louvre in France. It pays tribute to the historic struggles and sacrifices made by - or, more often, forced upon - the black community, as well as those injustices still apparent today (consider the scenes at 3:30 and 4:40 in the video juxtaposing protests and the #TakeAKnee movement). The video showcases highlights of the museum's collection to weave a narrative of black empowerment and excellence, as both a representation of and response to the artworks featured. (Let's hope there was a good mood board presentation involved?) "The deadlines were very tight, but the Louvre was quickly convinced because the synopsis showed a real attachment to the museum and its beloved artworks."Īnd let's be clear, "Apeshit" is a work of art itself. Après avoir tourné dans le plus grand secret au Louvre, Jay-Z et Beyoncé sont à lorigine dun parcours thématique sur les traces d. "During their last visit in May 2018, explained their idea," a Louvre spokesperson told Vulture. Beyoncé et Jay-Z, guides officieux du musée du Louvre. In 2014, they got a private tour on a Tuesday, when it is closed to the public, a coup for even the most well-connected arts connoisseurs. Also, the whole project was somehow kept totally secret! Beyoncé and Jay-Z have a history with the Louvre. And sure, everything was love fine, because I mean, who had plans over the weekend anyway?! Oh, and on top of the nine track-long record (10 if you count bonus track "Salud," I suppose) Bey and Jay also debuted a video for "Apeshit," which they shot IN THE LOUVRE, having been granted private access to the museum for filming. But as Jason Farago points out in a richly detailed critical assessment of the video in the New York Times, hundreds of film shoots take place at the. Beyoncé and Jay-Z - or The Carters, technically - dropped a surprise album, Everything is Love, on Saturday night. Beyonc and Jay-Z have a history with the Louvre.
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